Our Story

 

 

Hi, my name is Alicia founder of Wild and Rooted Skincare. My story was born from personal struggle and the profound need for self-care. For as long as I can remember, I’ve dealt with eczema, but a few years ago,  I experienced a severe flare-up on my hands caused by stress that deeply affected my skin and my confidence. At the same time, hormonal acne added to the challenges, and I felt lost trying countless products that either didn’t work or made things worse.

In 2015, I had studied cosmetic formulation, but it wasn’t until this difficult time that I truly needed to put that knowledge into practice. Out of necessity, I began crafting my own skincare, using pure, natural ingredients. What started as a way to heal my own skin soon became a passion for helping others. I discovered that nature’s simplest ingredients, like shea butter and sea buckthorn oil, could nourish my skin in ways no chemical-filled product could.

Beyond just skincare, I realized the deeper importance of self-care. Our fast-paced world often leaves us disconnected from ourselves, and caring for our skin can be an opportunity to slow down and reconnect. At Wild and Rooted, every product is designed to not only heal your skin but also invite moments of calm, mindfulness, and self-love. Whether it's calming your eczema or nourishing dry, irritated skin, our products help you embrace your natural radiance while reminding you to take care of yourself in deeper ways.

Today, we handcraft each product in small batches using 100% natural, luxurious ingredients, offering you a ritual of self-care that restores balance, inside and out. Our philosophy is rooted in the belief that skincare is more than just a routine—it’s a vital part of nurturing your well-being and confidence.

 

 

  • Handmade in small batches right here in London, UK

  • 100% Natural ingredients for silky smooth skin

  • Amber glass jars preserve skincare naturally

  • Vegan and cruelty-free

Our Mission

We know that the way you care for your body is closely linked to the quality of your entire life. Too often, the stresses and distractions of modern life leaves us physically depleted and mentally exhausted. Our skin dull , dehydrated and prone to premature aging.

Our luxurious body butters are formulated to nourish the skin while also encouraging an intentional lifestyle. With each application, you'll experience a moment to slow down, breathe deeply and reconnect with yourself.

Join us in our mission to fight against the effects of our fast paced life. Reclaim your glow, your calm with our consciously-crafted body care products- your allies in the journey toward total mind-body wellbeing.

Certified organic butters, cold pressed oils and 100% pure essential oils

Nature's Nourishment

Shea butter

A natural emollient derived from the nut of the shea tree. Its rich concentration of vitamins and fatty acids helps to deeply moisturize and nourish the skin, promoting softness, smoothness, and a healthy-looking complexion.

Mango Butter

A luxurious and nutrient rich butter derived from the seeds of mango fruit. Packed with antioxidants, vitamins and fatty acids that moisturizes and improve skin elasticity.

Grapeseed Oil

Natural oil extracted from the seeds of grapes. It is valued for its high antioxidant content including vitamin E and polyphenols which help protect the skin from free radicals. It's non-greasy and absorbs quickly.

Sea buckthorn oil

Its renowned for its rich concentration of vitamins, minerals and antioxidants. It also has natural anti-inflammatory properties that may soothe and calm irritated skin.

Safflower oil

A lightweight and moisturizing oil rich in essential fatty acids. Known for its ability to improve the appearance of dry or damaged skin.

Vitamin E

A powerful anti-oxidant. It protects the skin from free radical damage caused by environmental stressors such as UV radiation and pollution. Supports skin health , by moisturizing and nourishing the skin promoting a radiant appearance. Can help calm and alleviate skin irritations.

Sweet Orange oil

Refreshing and invigorating essential oil derived from the peel of oranges. It has cleansing and purifying properties, helping to remove impurities and excess oil from the skin. It may also promote a brighter complexion and improve the appearance of dull or tired-looking skin.

Frankincense

A prized oil extracted from the resin of the Boswellia tree. A rich woody aroma and has been used for centuries in skincare and spiritual practices. In skincare known for its rejuvenating and toning properties. Its calming and grounding scent is often used in aromatherapy to promote relaxation and a sense of peace.

Rose Geranium

Prized for its soothing and balancing properties. It helps to moisturize and tone the skin, promoting a healthy and radiant complexion. Also known for its ability to regulate oil production making it beneficial for both dry and oily skin types.

Lavender

Well known for its calming and soothing properties . Can help to soothe and nourish the skin.

Neroli

Is a precious essential oil from the blossoms of the bitter orange tree. It is known for its exquisite floral aroma. Beneficial for mature or stressed skin. It can also help balance oil production. It can help calm and uplift the mind and promote a sense of wellbeing.

Ready to give it a try?

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A Rejuvenating Treatment

Morning Bliss, Evening Calm Duo

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